How Superloop’s business fibre connection minimises your business risk

There's a lot at risk involved if you’ve got the wrong internet connection at your business.

Business internet often gets lumped in with other business utilities, which means most buyers are shopping around for the best price rather than prioritising performance. However, while utilities like electricity or water are fairly standardised, business broadband can vary wildly. For today’s organisations, with increasing data burdens across all types of industries, having connectivity that fails to match your performance needs can even lead to failure of your business itself.

If you’re in eCommerce, you can’t sell.

If you’re in professional services, you can’t access your files or communicate reliably with your clients.

If you’re in software and IT, you can’t guarantee a baseline level of service.

The list goes on and on.

While there are many business internet providers and connections available, I have no hesitation in praising all-fibre business internet, especially Direct Fibre, and giving this access technology the thumbs-up for top-notch performance. That’s what you should be looking for, especially if you’ve got a business with heavier connectivity demands, such as a big team accessing several cloud platforms, uploading and downloading huge files, and so on.

Sadly, not all businesses are in regions where all-fibre access technology is available. That’s when you’ll need to compare the pros & cons of the various connectivity options at your specific premises. You might even find it’s worth forking out the dollars to upgrade your local network to a business internet connection that’s more appropriate for your demands. For any business these days, the level of internet dependency is (or should be) included in their overall risk assessment. You should be aware of where your business sits on the internet risk scale: Low Risk, Medium Risk, High Risk.

When it comes to Superloop’s internet products, we’ve developed them with business risk minimisation in mind. We do this to the power of ‘S’ – Service, Speed and Stability – all of which we pride on being Superior, as our name suggests. And we can do this because we also own and operate our network, rather than rent it off the other guys and hope for the best.

So, let’s take a closer look at how your business rates on the risk scale and see how Superloop minimises different levels of risk with our enterprise-grade fibre plans.

High internet risk

Who you are

Your business entirely revolves around connectivity – it’s the fabric of your daily operations, whether that’s selling and distributing items via an eCommerce platform, video streaming or providing a service that relies on generating large files and then sharing them with clients.

You probably consider yourself to be a leader in innovation, so you’re always deploying the latest technology. You may have a large team of over 50 people, and they may be dispersed and working with each other remotely.

What your connectivity demands are like

Constant use of cloud-based applications/platforms – such as Salesforce, Oracle, Azure and AWS. Working on and sharing large files, such as for video production, architecture, prototyping or medical imaging, for example. Team catchups via communication platforms that need to accommodate ideation and high-data collaboration tools.

Also, you might be running your own servers and handling sensitive information on customers/clients that needs regular back-ups.

Your internet business risk

With such heavy-duty traffic, your business internet works hard – real hard – so you need connectivity that can handle a lot of users who may be uploading and downloading continuously and simultaneously.

Internet dropouts or poor performance are a nightmare for you. Every second counts, and every second your underperforming internet costs you in terms of money and reputation. You need a business internet provider who functions as a partner, and offers a higher level of support and capability than general-purpose providers.

How Superloop minimises your risk

Superloop is that partner. We offer a premium business all-fibre internet service that is second-to-none in terms of speed, stability and service. Ideally, we connect you to one of our Direct Fibre products (nbn Enterprise Ethernet or Telstra Ethernet Access) – because these run through a standalone infrastructure for considerably less interference and disruption – but we also offer Fibre to the Premises (FTTP) as an excellent alternative.

These business internet plans accommodate the highest connectivity demands. This means, you get speeds up to 1Gbps for both uploads and downloads, and inclusions such as a static IP address for hosting your own servers and providing third-party management of those servers.

You also get a dedicated account manager who knows your specific organisation and can respond accordingly without you having to repeat yourself time and time again. This includes priority, ‘head of queue’ technical attention, if you ever need it (within five minutes!), to reduce any downtime and ensure your connectivity is the best you can get. Need proof of all of the above? We provide you with a Service Level Agreement that spells out our promise to you and holds us accountable if we break it. Signed, sealed and delivered.

Medium internet risk

Who you are

Internet connectivity is an important part of your business activities, but you’re not clogging up your bandwidth with really large data or file transfers. You might be a smaller eCommerce player or a professional services provider like a law firm or accountant, or you might be running a bigger and/or more dispersed team who transfer and share data files less frequently.

What your connectivity demands are like

Accessing cloud platforms and collaboration tools, but not in an always-on capacity. Connectivity disruptions still have a big impact on your daily business performance. The size of your files/transfers and videoconferencing needs are the biggest distinction from high-risk organisations, as well as the perception of you as something other than a technology business.

Your internet business risk

Internet performance issues directly affect your team’s ability to do their daily jobs, so while your business might not be centred on internet or technology, it’s still reliant on it. Consequently, you need consistency of your business internet for your customer experience and your employee experience, and to ensure productivity is not negatively impacted.

How Superloop minimises your risk

Superloop gives you a complete business fibre internet solution, fit for even our most internet-dependent customers. We see connectivity as being integral to your operations, but we understand that your main business focus is elsewhere. That’s why it’s important to us to keep you running with the least possible involvement from your side, and to keep doing so with a high level of stability and speed.

You may not need the fastest symmetrical upload and download speeds, so we can instead focus on optimising your cost-to-value equation. But you’ll absolutely love the support that a dedicated account manager and our priority tech helpline gives you. You’ll also never look back once you’ve experienced the speed and stability of an all-fibre connection, whether that’s FTTP or Direct Fibre.

And there’s also your Service Level Agreement with us that shores it all up. Signed, sealed and delivered.

Low internet risk

Who you are

You’re not an internet-driven business because your operations mainly involve face-to-face services (e.g. trades, laundry, café and so on). You’re likely to have a smaller (under 20 people), centralised team in the one workspace or need basic communications when a team member is ‘out in the field’.

What your connectivity demands are like

Basic connectivity requirements such as email, web browsing, direct messaging between team members, etc. Cloud platforms are not a huge consideration, except for possibly your accounting package or reservations/bookings/appointment software. Your internet business risk Losing connectivity or download speed is a pain but you can still perform your daily business tasks within reason. Some tasks may need to be delayed until your connectivity returns – annoying but not a dealbreaker, depending on how long an outage continues for, etc.

You may be tempted to consider a home internet connection, but make sure you weigh up the risks of home versus business internet before settling on that option.

How Superloop minimises your risk

Superloop can match you to a business nbn connection that provides the certainty of business-grade fibre but at a lesser monthly fee.

You don’t need the fastest speeds or speed symmetry or static IP addresses, so you don’t pay for that. However, we also know you’re still running a business, so you deserve the dedicated account manager and priority service that comes standard with Superloop business internet.

Even with a low risk profile, you can rest easy knowing your customer experience and employee experience is not tarnished by ongoing connectivity dramas and, if anything does need attending to, we’re onto it with the same urgency as any other business. Because every business has enough risk to deal with, and their internet connection shouldn’t add to it.